Guided by a carefully cultivated vision that sees sustainability as a tool of empowerment, Shaiyanne has set several initiatives that benefit rural women and local artisans while reviving and sustaining Pakistani handcrafted traditions.

For long, the primary source of income in rural Pakistan has been agriculture. As the recent years saw opportunities slowly declining in this sector, our country witnessed a wave of migration from rural to urban areas, leaving behind separated families, an impoverished economic system with women often the ones picking up the pieces of having to take care of the children and the elderly.

Opening up opportunities within the comfort of their hometown will not only help cushion financial hardships, keep families together, but also give women a seat at the decision-making table within their homes and communities.